Copyright © AutoWeb Solutions limited 2009
2nd floor, 145-157 St. John Street, London, EC1V 4PY
Company registration number 7015765, VAT registration number 977 2918 63
Analysis & Reporting
Measure to manage
‘Hit or Miss'
When we create our clients website we build in measurement tools and methods so we can monitor the success of our work. The logic is simple, our clients need to know what works for them and what doesn't, and it's called return on investment!
It's often said that if you can't measure you can't manage. It's certainly true of websites; if you aren't measuring your website then it's almost impossible to know how to improve it.
Unfortunately many website owners have little or no idea how effective their websites are. Ask them how many sales or enquiries were generated last month and most will not be able to tell you, yet the internet is one of the most measureable forms of marketing available.
For many businesses there seems to be almost an obsession about knowing the number of ‘hits' their site gets. But what does this really mean? We believe that what ultimately counts are enquiries and online sales. If a website fails to get either of these then it is not effective. A website should record not only this information but other useful data in order to identify which areas can be improved to increase sales.
AutoWeb Solutions won't baffle you with data. We will provide you with a summary report on the performance of your site and regularly discuss this with you so that you will understand what is working and what isn't. We like to keep it simple but effective.
What can be measured?
- Hits - the number of requests for text, images and files for a given page
- Visits - the number of visitors to a particular site or page
- Unique Visitors - differentiates between users visiting sites
- Page Views - the number of times any page was visited by any visitor
- Entry and Exit Pages - the pages where visitors enter and leave your site
- Referrers - external links that people follow to reach your site
- Search Keywords - words or phrases typed in to search engines in order to reach your site
- Visitor Information - details about your visitors, their location, browsers used etc
- Click Paths - how visitors navigate through your site
